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Words: 349

Subject: Make more building your business backwards

Get this...

No one got rich selling $7 eBooks.

You want to make 100K a year.

That's $274 bucks a day.

You got to sell 40 units at 7 dollars a time to make your 6 figure income.

Doable.

Now say your website converts 2% of your visitors into buyers.

You need 2,000 visitors to your site a day to hit your income target.

Again, doable but your not making things easy for yourself.  How do you make more money with less visitors to your website?

The answer is easy.

You build your business backwards.  You "begin with the end in mind".

When you make your first sale, that's not the end of the relationship.  It's just the beginning of a bright future.

Now I wouldn't expect the 'Dummies Guide to Grappling' to be anywhere near as detailed as a $197 boxed DVD set.

But I bought and needed them both.

Plus the guy who sold them made much more money.

If you're serious about this business you need create your simple little front end product while keeping an eye on the future.

How will you follow-up?  What is your encore, your second, third and fourth act?

[+] A more detailed, step by step course
[+] With video or audio
[+] Add cheetsheets and workbooks
[+] Use interviews and case studies
[+] Personal coaching or email access
[+] Private members area or forum
[+] A complementary subject

In the past I've paid EXTRA for courses that let me send one question via email everyday for 14 days.

Paid more for more detailed courses that went beyond the basics into advanced material.

And bought complementary material.  I bought a course on punching, then kicking, then elbow strikes, throwing, grappling...

You get the idea.  

The easiest way to do this?

Just look at the competition.  See what they are doing well and what you could do better.

Don't let this 'hold you back' just remember...

The REAL money is in the follow-up.

Next up, we're talking product creation and the easiest way to make stuff people love.

Keep your eyes peeled!

[insert name]




